Marketing your legal practice with your website can be an essential tool to attract new clients and build a professional brand. With more clients turning to the internet to research and vet law firms, it's crucial to have a website that not only looks professional but also provides relevant and informative content.
How long do you think you have to captivate a consumer with your business website? ABOUT 8 SECONDS!
Think of your business website as the “digital door” into your law firm. Do you have a desk with welcoming staff at the front of your law firm? Then your website should have a similar “welcoming” feel when consumers log onto your site.
Cellphone Friendly with Fast Loading Rates
With 8 seconds to captivate a consumer, you better have a business website with fast loading rates, including all the consumer-driven details needed (imagine NAP). Plus, consumers want to view your website on their cellphone just as easily as their computers. If consumers can't access your website easily and from anywhere, they will head to the next law firm in the search results.
Your Law Firm Can Lose a Potential Client That Quickly?
Yes! Since your website is available 24 hours a day, 365 days a year, ensure it's performing FOR you, instead of AGAINST you.
Enhance a Potential Client's Experience
It is only the beginning to create a fast-loading and cellphone-friendly website. Your website must contain consumer-driven details. Share your story as a lawyer and a law firm as consumers want to know who will be representing them.
These are some suggestions to help you determine what's considered consumer-driven details:
- List your NAP (business Name, Address, Phone)
- Include your law firm's hours
- Find directions to your law firm
- Learn about your legal areas
- Schedule a consultation
- Look at client reviews
- Read about the history of your law firm, including team bios.
- Point out something specific that makes your law firm stand out.
Your Business Website is an Extension of YOU Online.
Create a business website for your law firm that has a lasting impact.
