Search engine optimization (SEO) is a vital digital marketing strategy that helps businesses and websites attract organic traffic and improve their online visibility. It consists of multiple techniques and best practices aimed at making web pages and their content more attractive to both users and search engine algorithms. At its core, SEO revolves around understanding search engines' ranking criteria and implementing strategies to meet those demands effectively.
Google is used to conduct over 3.5 BILLION searches every day.
What percentage of these online searches show your law firm? Furthermore, is your firm easy to find even if it's not on the first page of results?
Enter Search Engine Optimization – the organic way to have your law firm appear higher in the search results. Plus, Search Engine Optimization (or SEO for short) allows you to achieve this without having to spend money on paid advertising.
Search Engine Optimization – The Organic Way
Search Engine Optimization describes the approach of improving your law firm's website and listing content. Search engines, such as Google, can then analyze and prioritize your website's content for inclusion in top search results.
People don't tend to scroll through endless pages of search results before choosing a lawyer to review. The mere appearance of a high-ranking law firm in the search results is another benefit. Why is this? It is believed that the best products and services are typically found at the top of the results page.
That's very interesting. Continue.
Google reports that nearly 70% of attention is given to the top five results. What's even more remarkable is that 75% of these top 5 results will lead to an in-person meeting within 24 hours if searched using a mobile device.
Here's an example. Someone is seeking legal services. When they search online, your firm is one of the top five results. The person then selects your website among the results to confirm that you meet their requirements. They do some research and check your law firm's reputation. They then put your address into their GPA and head to your law firm.
Show in Top Search Results or Miss Out!
Can your law firm answer yes to the below questions?
- Is your website responsive and multi-device compatible?
- Does your website have content that matches your client's needs, such as lawyer profiles, case outcomes, reviews, etc.?
- Have you authenticated your Google My Business page?
- Are your business listings exact and synchronized across each and every online platform?
- Does your law office have a marketable blog that resonates with your audience?
Stop hiding your law firm from clients and start taking advantage of Search Engine Optimization to get your firm seen.
