Using ESQ.LINK to Market Your Legal Practice

Branded Contact Links for Lawyers

What is ESQ.LINK?

ESQ.LINK is a legal linking application that enables attorneys to create branded legal link pages for their teams and clients.

ESQ.LINK pages are simple to set up and are entirely customizable with the ability to insert headshots, firm logos, custom colors, custom fonts, text sections, and custom backgrounds. The pages are optimized for both mobile and web browsers. Check out a sample here.

Example of Branded Legal link page fr ESQ.LINK

 

What is a branded legal linking page?

A branded legal linking page is a custom page that contains all of your contact information through ALL channels, including social media, telephone, email, and SMS applications like WhatsApp.

Additionally, ESQ.LINK also allows you to create custom links to your important information on the internet, such as:

  • Your Bio Page
  • Firm's Website
  • Notable cases
  • Published articles
  • News Mentions
  • Frequently Asked Questions
  • Insert a Mail signup page

ESQ.LINK also enables you to embed videos into your custom legal link pages, featuring your firm, introducing you to clients, or notable television appearances. 

Custom Domains from ESQ.LINK

 

The Power of ESQ.LINK Custom Domains

ESQ.LINK is a great short domain name for lawyers. ESQ.LINK/your-name is easy for clients to remember and for you to promote.

But what if you want something even more customized? ESQ.LINK also includes high-value legal domain names that are included with Premium and Pro subscriptions. These domains include:

  • BankruptcyLaw.link
  • DivorceLaw.link
  • EstateLaw.link
  • InjuryLaw.link
  • PersonalInjury.link
  • Litigator.link
  • TrialLaw.link
  • TrafficLaw.link
  • DWI.link
  • DUID.link
  • DWAI.link

With Premium and Pro subscriptions, you can use both the general legal domain ESQ.LINK/your-name plus available custom domains that fit your practice. Practice-specific custom domains such as TrafficLaw.link/your-name and DWI.link/your-name are better for SEO, improve your internet presence, and provide convenient page links for clients.

Using Your Own Custom Domain Name on ESQ.LINK

Using Your Own Domain Name

Do you already have a domain name? You can use it on ESQ.LINK in addition to ESQ.LINK provided custom domains.

Using your domain name is easy - point your domain name's CNAME record to ESQ.LINK, and you can start making ESQ.LINK pages with your domain name. The ESQ.LINK team is happy to walk you through the process.

Once set up, it takes less than 5 minutes to create a new link page, and you can create pages for all of your team members, all branded with your custom domain name.

For example, if your custom domain is ExampleLawyer.com, you can create:

  • ExampleLawyer.com/JackSmith
  • ExampleLawyer.com/JaneSmith
  • ExampleLawyer.com/Bankruptcy

Already Have a Website on Your Custom Domain?

No problem. Create a subdomain (free at most registrars) such as link.ExampleLawyer.com and use that domain name. You retain the custom firm branding, can use the custom link pages to redirect to important parts of your website, and improve SEO for your main website.

 

Is Creating Custom Link Pages Worth It?

 

Absolutely. The more quality links and information sources that point customers in the right direction (to hire you) benefit you. 

 

Location marketing (or directory marketing) is successful when:

 

All of the information that is published is correct.

That means correct addresses, opening hours, telephone numbers, and email addresses across ALL of the directories. It is important not to confuse Google, but it is essential not to confuse your clients.

 

Scale.

Get your name in as many directories or link locations as possible. Why? Your customers are searching everywhere for your legal services. That means Yelp, Yellow Pages, Professional Directories (like this one), and anywhere else Google delivers to them in their search results (including your ESQ.LINK legal link pages). Services such as Localsync can help with the general directories, some legal directories, and ESQ.LINK pages, and it is vital to get that contact information everywhere.

 

Geo-Targeted Listings.

When your clients search with their mobile phones, Google delivers results based on their location. It is critical that these directories contain geo-targeted data along with contact information. The Injury Lawyer Index, for example, contains precise longitude and latitude geographic data for listing. When a potential client is standing on the road after an accident and logs into the site, the Injury Lawyer Index shows injury lawyers near them (in the "Recommended Injury Lawyers Near You" section).

 

Google will also attempt to deliver injury lawyers nearest to their location. That is why it is crucial that all of the information Google has on your location be correct. If you have 100 pages online with the same, correct local information and your nearest local competition has 10, guess who will come up first when a potential client makes a location-based search?

 

Give ESQ.LINK a Try

 

ESQ.LINK has a free plan to get you started. It is simple to set up and helps clients find you.